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PEACEMINUSONE GDragon Stickers Appear on iPhone 17 Pro Billboard in Seoul, Hinting at a New Apple Collaboration?

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4 months 2 weeks
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Fransisca Rani
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Fransisca Rani writes for OTT Korea, covering Korean entertainment including K-dramas, K-pop, and celebrity culture. Known for her attention to detail and ability to capture the essence of trending topics, she transforms complex updates into engaging and easy-to-read articles. Her work highlights cultural moments and stories that resonate with global audiences.

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G Dragon’s PEACEMINUSONE stickers seen on an iPhone 17 Pro billboard.
Viral visuals spark collaboration rumors.
Tech and pop culture buzz rises.

On November 20, 2025, Seoul residents were surprised by an unusual giant billboard. The display featured an iPhone 17 Pro decorated with G Dragon’s (Kwon Jiyong) signature daisy sticker from his PEACEMINUSONE label, along with the word “ÜBERMENSCH.” On the camera module, the text “GD x iPhone Pro” appeared, prompting many to assume the K pop icon was collaborating with Apple. Besides the iconic motifs, the billboard also highlighted the phone’s triple lens camera system, now all 48 MP with up to 8x optical zoom. Photos and videos of the billboard quickly spread on X (Twitter), becoming one of the hottest trending topics of the day. While neither Apple nor G Dragon has made an official statement, the excitement among fans shows how high public expectations are for a potential collaboration merging technology and pop culture.

The speculation is not baseless. G Dragon is known as a trendsetter and savvy entrepreneur who frequently teams up with major global brands. In 2025, his name rose even further after he was appointed APEC 2025 Korea Ambassador, a prestigious role he acknowledged in person at the APEC Summit gala in Gyeongju. His appearance captivated world leaders, proving his influence extends far beyond music. He continues to serve as a global ambassador for Chanel, released the Nike Air Force 1 “Para Noise” collaboration, and became the face of Tiger Beer. Through PEACEMINUSONE, he sells fashion and lifestyle accessories including hats, bags, and smartphone stickers. The daisy and “ÜBERMENSCH” typography featured on the billboard are signature elements of his label, making it understandable why many believe Apple is teasing a formal collaboration with the fashion icon.

Source: Instagram (dailyfashion_news)

GDragon × iPhone 17 Pro Speculation: Brand Power Meets Cutting Edge Technology

The billboard showcased the iPhone 17 Pro’s camera module decorated with PEACEMINUSONE stickers, intentionally placed to make the phone look like a creative canvas. The “GD x iPhone Pro” text sparked multiple theories: Is this a joint campaign, a fan made guerrilla sticker placement, or a promotional strategy by G Dragon’s management? What is clear is that the iPhone 17 Pro is already a premium device. It features three 48 MP rear cameras, all equipped with Pro Fusion lenses. Its next generation tetraprism telephoto lens offers a sensor 56 percent larger and supports 8x optical zoom, achieving a 200 mm equivalent range. Apple also equipped the phone with a unibody aluminum frame, a 6.3 inch Super Retina XDR display with 120 Hz ProMotion, an A19 Pro chip, and Apple Intelligence for real time translation and image editing. With these capabilities, the iPhone 17 Pro is designed for creators who demand high quality cameras and premium design.

Meanwhile, G Dragon has long blended art and technology. During the APEC 2025 gala, he introduced himself as the “APEC 2025 Korea Ambassador,” highlighting his diplomatic role and Korea’s cultural influence on the global stage. The decision to use PEACEMINUSONE stickers on the iPhone billboard reinforces how much of his appeal lies in his visual identity. The daisy symbolizes optimism, while “ÜBERMENSCH” references Nietzsche’s philosophy of a human who transcends limits. When placed on the iPhone’s camera module, these symbols create new meaning. A premium smartphone becomes a canvas for personal expression. This aligns with 2025 consumer trends, where people increasingly want their devices to reflect their individuality.

Online reactions varied from excitement to panic about pricing. Some of the viral comments included:

“i wish i could get a free iPhone 17 😩”

“Im taking a twt break and everytime I peek a little I see some crazy news like how many ads/collabs has he had this year? iPhone now?! pop off king get that bag”

“This 17 Pro Max treating me so well”

“how do I afford this collab 😭😭😭😭😭”

“GD x iPhone is coming”

“On the next iPhone pls… plan to change my phone for iPhone 18 😊”

“in one week, how many times do I say ‘take my money’? First SVT, now GD. BUT YES! What is this and where do I sign up?”

“OMG!! GDRAGON x iPhone 17 Pro?! This man is UNSTOPPABLE!! They don’t even need to use his name; the GDRAGON daisy and ÜBERMENSCH sticker aesthetics are enough!! His brand power is on another level!!”

These comments reflect a mix of admiration, humor, and the usual internet anxiety. Many fans acknowledge that G Dragon has had multiple collaborations throughout the year, from shoes to jewelry to fashion accessories, and now possibly Apple. Some even joked that they are already planning to upgrade their phones just to follow the trend. Although no official confirmation has been released by Apple or G Dragon, this phenomenon illustrates two things: the strength of G Dragon’s brand power and Apple’s marketing strategy that consistently drives conversation.

The billboard also highlights how Korean pop culture continues to expand into the tech world. As APEC 2025 Korea Ambassador, G Dragon uses his platform to promote Korean culture and global influence. If a collaboration with Apple truly happens, it would further solidify his status as an artist whose impact transcends the music industry. For now, fans can only wait and speculate, but one thing is certain. The PEACEMINUSONE daisy sticker on the iPhone 17 Pro’s camera module has become a new symbol of the fusion between advanced technology and artistic expression.

Source: The Korea Times, video & post from Fashion Daily News.

Picture

Member for

4 months 2 weeks
Real name
Fransisca Rani
Bio
Fransisca Rani writes for OTT Korea, covering Korean entertainment including K-dramas, K-pop, and celebrity culture. Known for her attention to detail and ability to capture the essence of trending topics, she transforms complex updates into engaging and easy-to-read articles. Her work highlights cultural moments and stories that resonate with global audiences.

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10 Responses

Linda_Turner's avatar

Oh my goodness, the thought of a G-Dragon designed iPhone is so exciting! :sob: My wallet is already crying, but the fusion of art and technology is just beautiful. This is what makes K-culture so special!

mendozas's avatar

No mames! GDragon’s aesthetic on Apple’s design? That’s a cultural reset. The marketing team is genius. That billboard is more impactful than any traditional ad campaign :fire:

Citra_Pramesti's avatar

The fact that they didn’t even need to show his face says a lot. His brand identity alone brings the hype :relieved_face::sparkles:

Fajar_Rizky's avatar

If this turns out to be real, I swear GD’s hardcore fans are gonna burn their wallets. Bro, it’s just the sticker and it already looks this crazy :rofl:

Daniel_Choi's avatar

Real talk, would you actually buy the phone or are we all just pretending we’re rich because it has GD’s daisy on it? :rofl:

NaRi_Min's avatar

Another day, another G-Dragon collaboration rumor. At this point, is there any major brand he hasn’t been linked to? I’ll believe it when I see an official press release from Apple.

NaRi_Min's avatar

Ha! Let’s be real. My current phone contract isn’t even up yet. I’ll admire the aesthetic from afar while I wait for a confirmed price. If it’s a special edition, you know it’ll cost a fortune :weary_face: :money_with_wings:

Sunti_Tawan's avatar

This is the level of influence we’re talking about! A Thai ambassador for a brand is one thing, but a K-pop icon collaborating with APPLE? That’s global power. Respect, GDragon! :fire:

JordanWill's avatar

Every year G Dragon surprises me, but this one hits different. If this collab is real, I’m done for my wallet

JordanWill's avatar

Honestly? I’d buy it. I’m not pretending anything. If GD’s involved, it’s worth the upgrade. Simple as that.

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