Ji Chang Wook Becomes Traveloka’s Brand Ambassador, Showcasing the Beauty of Indonesia

Ji Chang Wook promotes Indonesia as Traveloka’s new BA.
From Prambanan to Bali, he blends culture and travel.
Fans cheer as he films and explores the country.

As one of South Korea’s most popular actors across Asia, Ji Chang Wook has millions of fans spanning many countries. His arrival in Indonesia in October 2025 not only set social media abuzz but also carried a special mission: to promote the country’s tourism as the new brand ambassador for Traveloka. Within days, photos of him wearing a light blue beskap (traditional Javanese attire) at Prambanan Temple and enjoying Bali’s tropical scenery flooded social platforms. His appearance alongside actress Pevita Pearce and content creator Karmalogy, all dressed in traditional Javanese outfits, drew warm attention from netizens and even official tourism accounts.

Ji Chang Wook’s appointment as Traveloka’s BA was announced alongside the launch of the company’s biggest EPIC Sale campaign. Traveloka stated that the actor was chosen because he represents “the joy of travel,” aligning with the company’s mission to inspire people to explore. Ji Chang Wook will participate in various projects promoting both domestic and international destinations. He expressed his pride in the collaboration, sharing how using the Traveloka app during his trips to Bali and Labuan Bajo made his travel experiences enjoyable and that he hopes other travelers will feel the same. This enthusiasm is reflected in increased bookings and strong public participation in the EPIC Sale campaign.

Cultural Warmth: From Prambanan to Bali

Upon arriving in Yogyakarta, Ji Chang Wook visited Prambanan Temple. Together with Pevita Pearce and Karmalogy, he appeared in traditional Javanese attire: Ji Chang Wook in a light blue beskap, Pevita in a matching kebaya, and Karmalogy in a brown lurik. Photos shared by the account K-Drama Menfess showed the trio smiling brightly in front of the temple’s ancient stone structures. One selfie, taken in front of a mirror, highlighted a fun mix of traditional outfits and sneakers. Netizens even humorously pointed out the large portable fan Ji Chang Wook carried, adding a touch of lightheartedness to the scene.

The actor didn’t just enjoy historical landmarks, he also explored the modern side of Yogyakarta. A short video showed Ji Chang Wook receiving a souvenir from a local artist, attentively listening and smiling while wearing his traditional attire. Fans flooded the comments with praise for his handsome looks and humble demeanor throughout the visit.

The journey continued in Bali. Through the fan account @jcw_hyung, followers shared Ji Chang Wook’s Instagram updates during his time on the island. One photo showed him relaxing on a hotel sofa with a tropical garden view, while another featured him on a classic motorcycle, ready to explore Bali’s streets. He also visited temples, admired lush green rice terraces, and relaxed on a villa terrace. His outfits ranged from casual T-shirts and jeans to crisp white shirts paired with a fedora hat, showcasing a laid-back side rarely seen in his television dramas.

Adding more depth to his visit, fans also discovered that Ji Chang Wook is in Indonesia not only for promotional activities but also for a filming project. During his recent TikTok live, the actor shared that he has been filming in Indonesia for several days and still has a busy schedule ahead. One fan translated his remarks, explaining that after wrapping up his work in Yogyakarta, Ji Chang Wook is scheduled to fly to Manila, the Philippines, before returning to South Korea once his packed agenda concludes. This sheds light on the reason behind his short stay and the tight schedule surrounding his Traveloka appearances.

As Traveloka’s brand ambassador, Ji Chang Wook’s presence at Indonesian tourist destinations carries strong promotional power. Traveloka said the collaboration aims to “revitalize the local tourism industry” and encourage travelers to discover the rich cultural diversity of the archipelago. Appointing a global star of Ji Chang Wook’s caliber is expected to boost international confidence in Indonesia’s tourism potential. According to Iko Putera, CEO of Transport at Traveloka, public enthusiasm for the EPIC Sale surged, driving bookings to nearly double compared to usual levels.

The official Wonderful Indonesia account also seized the momentum. They reposted Ji Chang Wook’s Prambanan photo with a humorous caption:

“When Ji Chang Wook visits Prambanan, even the temple blushes 😭💙 Mas Ji Chang Wook, Mas Karmalogy, and Mbak Pevita Pearce in beskap and kebaya are such a beautiful sight! Who knows, maybe the next K-drama love story will bloom under Indonesia’s skies? Prambanan today, Borobudur tomorrow!”

Accompanied by the hashtag #WonderfulIndonesia, the post blended humor and promotion while inviting travelers to explore more heritage sites across the country.

The online buzz was undeniable. A single K-Drama Menfess post on October 13, 2025, surpassed 678,000 views and drew thousands of comments, while a video about Ji Chang Wook’s traditional outfit received tens of thousands of views within hours. Social media has become not just a promotional platform but also a cultural bridge connecting Korean fans and Indonesian audiences. Many praised his kindness and friendliness, urged him to try local cuisine, and expressed hopes that he would visit Indonesia more often.

The partnership between Traveloka and Ji Chang Wook carries a powerful message: tourism thrives when it has a face that embodies joyful and inclusive travel. By highlighting cultural beauty through beskap and kebaya and showcasing the charm of destinations like Bali, the collaboration aims to inspire both domestic and international travelers to plan their trips using the Traveloka app.

“I am happy and proud to work with Traveloka as a brand ambassador to promote the rich culture and tourism of the region,” Ji Chang Wook said in a press statement.

The success of this collaboration is reflected not only in booking data but also in the vibrant conversations it sparked online. Across social platforms, fans shared heartfelt, humorous, and emotional messages that show just how deeply Ji Chang Wook’s visit resonated with them.

“Even if we don’t meet, at least we’re in the same country 🤗🤗.”

“Enjoy Bali, my love 😍😍 Don’t forget to come back for a fan meeting in Jakarta after this. We’re jealous of those people in Bali, we want to see you too 😭.”

“Please, where exactly in Jogja is he 😭😭.”

“Welcome to Bali, Ji Chang Wook. Thank you for spending time with Dikta 😊🙌.”

“Ji Chang Wook looks incredibly handsome in traditional Indonesian clothing.”

“That fan is huge! Indonesia must be really hot, huh? What’s the brand, oppa? I need one too 😭😭.”

Ji Chang Wook’s presence in Indonesia is more than just a celebrity visit. It is a prime example of how entertainment and tourism can work hand in hand. When an international actor wears traditional attire, visits cultural heritage sites, and collaborates with a local travel platform, the message delivered goes far beyond that of a conventional advertisement. Ji Chang Wook demonstrates how travel can serve as a bridge connecting cultures, and Traveloka leverages his global popularity to encourage people to explore Indonesia. The overwhelmingly positive public response, both online and offline, proves that partnering with public figures for tourism promotion is an effective way to attract travelers. This collaboration is expected to continue and mark a new chapter in Indonesia’s tourism narrative.

Sources: justsaying.asia, Fan Accounts on Social Media, Ji Chang Wook Official Account