KATSEYE Becomes GAP’s New Brand Ambassador, Drawing Comparisons to Sydney Sweeney’s Controversial Ad

KATSEYE steps into the spotlight as GAP’s newest global face,
A campaign that blends diversity, style, and unstoppable energy,
Turning a simple denim ad into a cultural moment worth talking about.

GAP has officially announced multinational girl group KATSEYE as their newest brand ambassador—a move that instantly grabbed the public’s attention. The announcement came shortly after American Eagle’s campaign with Sydney Sweeney stirred controversy, leading many to draw comparisons between the two ads. Ironically, this only made the GAP x KATSEYE collaboration go even more viral.

Known for their diverse lineup of members from different countries and cultural backgrounds, KATSEYE has always brought a strong message of inclusivity to the K-pop scene. GAP seems to have intentionally highlighted this multicultural identity in their latest campaign, blending the brand’s classic, casual style with the group’s vibrant modern energy.

A Photoshoot That Took Over Social Media

The collaboration was first teased through GAP and KATSEYE’s official accounts, showcasing group photos in GAP’s signature style. Each member wore outfits that perfectly reflected their individuality—whether it was a denim bra top, bodysuit, or cute dress with effortless charm.

In their solo shots, each idol brought their own personality to the camera. Manon turned heads in a denim bra top, flaunting her flawless proportions, while Daniela, Lara, and Megan showcased their dancing skills in GAP’s classic denim fits.

As expected, the internet exploded with praise. Many said the ad felt refreshing, energetic, and—most importantly—actually made them want to shop.

“i can’t still move from this, they all look so pretty, so hot, so gnarly, like their face card is lethal!!”

“All Shade 2025 is really their year we love u katseye ❤️❤️”

“companies need to start doing more ads like this because why do i actually want to buy …”

“They ATE this choreo up 😭🔥 The way the denim moves with them?? Iconic.”

Some even saw it as a “subtle clapback” at American Eagle following the Sydney Sweeney backlash.

“They saw the Sydney Sweeney controversy and knew it was time to end American Eagle”

“Now i know where to get my jeans from”

The Minor Member Debate

Despite the overwhelmingly positive feedback, one small controversy emerged: some netizens questioned whether the styling and choreography were “too sexy” for Yoonchae, the group’s youngest member, who is still a minor.

Most fans were quick to shut this down, pointing out that Yoonchae’s outfit was actually the most covered of them all—making the criticism seem exaggerated.

“The minors the most covered up ur just desperate for likes im crying”

Meanwhile, another debate popped up regarding the group’s choreography, with some users saying they’ve noticed frequent hip and butt-focused moves since the release of Gnarly.

“I know their hips move but is katseye now synonymous with twerking… I swear there is a shot of their posterior in every song”

“I need their choreographers to stop doing that paws dance move, looks so goofy ruins the mood”

Still, these critiques did little to dampen the excitement. In fact, many fans are now hoping to see more international brand partnerships with KATSEYE, given how effortlessly they bring life to fashion campaigns.

With their striking visuals, diverse members, and the ability to merge music, fashion, and storytelling, KATSEYE is cementing their place as not just a rising K-pop group, but a global cultural force—ready to take on both the music charts and the fashion industry.

Sources: Koreaboo, GAP Official Account on Instagram